We actively promote Hong Kong as a centre for major international sports events. “M” Mark System was launched in November 2004, with the aim to gain greater participation and support from the commercial sector as well as the community to help NSAs hold major sports events, in order to nurture more sustainable major international sports events in Hong Kong. This will not only give a chance for the local athletes to compete on home ground, but also give Hong Kong audience more opportunities to enjoy top level performance sports and to cultivate a sporting culture in the community.